Perhaps you noticed the little mounds of oranges that popped up all over the Asa Packer campus today. The marketing project is the result of a semester long collaboration between lehighbusiness CBE marketing students and luaadblog CAS student Dominque Brown ‘14.
The oranges appeared around Wilbur Power Plant, Chandler-Ullman, Linderman Library and Packard Lab. They are one of the ways the Retail Marketing class is promoting Brown’s rindapparel show.
RIND is an apparel line inspired by organic architecture that provides a relationship between garment, body and environment through intelligent textile design.
After meeting with Brown and learning about her project— which was one of the projects at the 2013 Academic Symposium—CBE students divided up into four teams to create different pitches for the brand.
The presentations included how the RIND show would be promoted, what the venue would look like (including food, music, and how the models would be presenting the clothing lines.)
Brown considered all of the ideas and gave feedback to the students. One a direction was chosen, the whole class teamed up to work on the campaign and Brown kept working on her clothing.
We love this collaboration between the two colleges. Both groups got practical experience that will come together in a show this Friday in Zoellner between 6-9.
Hope to see you Friday!
Two more days until RIND Techincally organic at #lehighu